Privacy Policy for Curb/RideCharge Services

Welcome to RideCharge! RideCharge, Inc. (“RideCharge,” “we,” “us,” or “our”) operates Curb, Taxi Magic and Sedan Magic (both the mobile applications and their associated websites (,, and (the applicable website on which you are, a “Site”) as well as a number of related services (collectively, the “Services”).  Because we gather important information from users of the Site and Services, we have established this Privacy Policy as a means to communicate our information collection, use and dissemination practices. In order to access and use the Sites and/or Services, you must agree to our Terms of Use and any other applicable terms. Capitalized terms not defined in this Privacy Policy will have the meaning ascribed to them in the Terms of Use.

So we are clear on the terminology we use, “Personal Information” means contact information (i.e., your name, address, email address, and/or telephone number) and any other non-public information that is used or intended to be used to personally identify an individual, and any other non-public information that is associated with that information. “Anonymous Information” means information that is not used or intended to be used to personally identify an individual.




The Site and Services are not directed to children and children are not eligible to use our Sites or Services. Protecting the privacy of children is very important to us. We do not collect or maintain Personal Information from people we actually know are under 13 years of age, and no part of our Site or Services is designed to attract people under 13 years of age. If we later learn that a user is under 13 years of age, we will take steps to remove that user’s Personal Information from our databases and to prevent the user from utilizing the Site and the Services.

How we gather information about you

In general, the Personal Information we gather enables us to process your Bookings (for Transportation Services) and to provide the Services to you.  We collect Personal Information that you submit to us voluntarily when you register with us or when you use the Services.

When you download a RideCharge mobile application, we collect your device type, your wireless carrier, and your individual device ID and we associate this with your Personal Information, though we primarily use this information to support your account and provide you with Services. We will collect location-based information using your GPS functionality from your mobile device as you use the Services. .Most GPS enabled mobile devices can define one’s location to within 50 feet. We collect this information to provide you with the Services.

When you register with RideCharge, we may collect the following types of Personal Information from you or from our contracted service partners to whom you have provided this information:

To help verify your identity, authorize your credit card or address or prevent fraud, we may  require you to provide additional Personal Information like your date of birth. We may also obtain information about you from third parties such as your employer (e.g. your corporate IT or travel department), from credit bureaus and identity verification services. To prevent misuse of the Services, we may seek to verify your identity by contacting you via your email, a phone call to your mobile device or an SMS message, for which you will be responsible for any associated carrier or usage charges.

When you send an email or other communication to RideCharge, we may retain those communications in order to process your inquiries, respond to your requests and improve our Services.  You can choose not to provide us with certain information, but this may limit the features of the Site or Services you are able to use.

We may also collect the following Personal Information from or about you:

How we gather and use cookies and other anonymous information

Information Collected by Our Servers.  To make our Site and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

Log Files.  As is true of most websites, we gather certain information automatically and store it in log files.  This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data.  We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs.  For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests.  Except as noted in this Privacy Policy, we do not link this automatically-collected data to Personal Information.

Cookies.  Like many online services, we use cookies to collect information.  “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website.  We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site.  This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs.  If you decide at any time that you no longer wish to accept cookies from our Service for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Consult your browser’s technical information. If you do not accept cookies, however, you may not be able to use all portions of the Services or all functionality of the Services.

Collection of Information by Advertisers.  We may use third parties to serve ads on the Site and Services.  Certain third parties may automatically collect information about your visits to this and other websites, your IP address, your ISP, the browser you use to visit our Site (but not your name, address, e-mail address or telephone number).  They do this by using Cookies or other technologies.  Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Site and the other sites tracked by these third parties.  This policy does not apply to, and we are not responsible for, Cookies or pixel tags in third party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of Cookies and other technologies.  If you would like more information about this practice and to know your choices about not having this information used by these companies, click here:

Mobile Services.  We may also collect non-personal information from your mobile device if you have downloaded our mobile applications(s) to your mobile device.  This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use our mobile services(s), and information about the type of device you use. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.

We use third party services to help analyze how users use the Site.  These services use Cookies to collect information such as how often users visit a Site or use the application, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get from these service providers to improve our Site and Services. They generally collect only the IP address assigned to you on the date you visit the Site or Services, rather than your name or other personally identifying information.  We do not combine this information with your Personal Information. The service provider’s ability to use and share information it collects is restricted by its applicable terms and privacy policy.

How we use the Personal Information we collect

Our primary purpose in collecting Personal Information is to provide you with the Services. We may use your Personal Information to:

We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you.

Our Services are city-specific and can provide helpful information based on where you are. If you tell us where you are (i.e., by allowing your mobile device to send us your location), we may use that information to provide you with location-based information. If you want to deactivate this feature, you can disable location services on your mobile device, please contact your carrier for more information.

You can opt out of receiving certain communications from the Site such as our newsletter by clicking the “Unsubscribe” link at the bottom of each email or emailing us at Please note that even if you unsubscribe or opt-out, we may still send you order, Site and Service related communications (e.g., emails related to your Bookings or comments).

How we use the Anonymous Information we collect

We may, through our use of cookies, keep you logged into our Site, track your session history, and tailor content and advertisements to you. We may use your Anonymous Information to analyze usage patterns so that we may enhance the Site or Services and improve our internal operations and the content of our software.  We may use your Anonymous Information to analyze usage patterns so that we may enhance the Site or Services, improve our internal operations and the content of our software, notify visitors about updates to our Site or Services, and improve the efficacy of our content on the Site.

How we share Personal Information with Transportation Providers

As you know, our Services are designed to connect Transportation Providers with you, a seeker of Transportation Services. To process your Bookings and payments we must share some of your Personal Information with the Transportation Provider and the driver that is providing services to you. To complete a Booking, we must provide your name, pickup location (and often destination), time of pickup, and mobile phone number to the Transportation Provider dispatching your ride – similar information that a Transportation Provider would collect from you if you called them directly. We request that Transportation Providers use this information for the purposes of the provision of the Transportation Services only, and not store this information beyond the duration of the individual Transportation Service provided. By placing a Booking, you hereby authorize us to share all Booking-related information with any Transportation Providers designed by you to provide you Transportation Services. This information does not include billing information unless we have your authorization to make such disclosure.

NOTWITHSTANDING THE FOREGOING, WE ONLY DISCLOSE CREDIT CARD NUMBERS AND ADDITIONAL BILLING INFORMATION WITH SPECIFIC CONTRACTED TRANSPORTATION PROVIDERS THAT ARE RESPONSIBLE FOR PROCESSING PAYMENTS AND FOR WHOM WE HAVE YOUR AUTHORIZATION, unless  we are required to do so to comply with a subpoena or other governmental or legal process. By agreeing to obtain Transportation Services from such Transportation Provider, you hereby authorize us to share all such billing information with any such Transportation Providers. In such cases, you should contact the Transportation Provider(s) directly for inquiries on how they will manage your billing information

To process a payment for Transportation Services, RideCharge bills your credit card directly with the amount you indicate to us on your mobile device. We transmit payment to the Transportation Provider, along with the booking reference number associated with your trip.

Please remember that this Privacy Policy addresses only our use and disclosure of information we collect from and/or about you. When you authorize us to disclose information to Transportation Providers, the use and disclosure restrictions contained in this Privacy Policy will not apply to them.  While we encourage them to comply with our data protection requirements, we will not be responsible if these Transportation Providers fail to comply with respect to your information. We do not control the privacy policies or actions of third parties, including Transportation Providers. Any complaints or inquiries regarding use of your information by a Transportation Provider, or marketing communications from a Transportation Provider, should be addressed directly to the Transportation Provider in question. Transportation Providers within the RideCharge network may also have their own websites. RideCharge is not responsible for how these Transportation Providers may collect your personal information through their own websites. Please contact the appropriate Transportation Provider regarding its website’s privacy policy (if applicable) and how it will access or use your personal information.

How we share Personal Information with other parties

In addition to the ways we share Personal Information with Transportation Providers, we may share your Personal Information with other third parties in the following manners:

Except as set forth above, RideCharge will not sell or rent any of your Personal Information to third parties in the normal course of doing business and only shares your Personal Information with third parties as described in this Privacy Policy.

How we share Anonymous Information with other parties

We reserve the right to disclose Anonymous Information publicly without restriction, including to third party vendors who may help us enhance or provide the Site or Services or to third parties.

How you can access or change your personal information

You can review your Personal Information and make any necessary changes, at any time by logging in to your account and changing your preferences in the “My Account” or “Curb Account” tab of the website. You can update your credit card information and your communication preferences within the mobile app.

You may request deletion of your Personal Information by us, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete Personal Information, it will be deleted from the active database, but may remain in our archives and we may also retain Anonymous Information about your use of our Services.  Once we disclose some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.


If you provide feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with your Personal Information. We will collect any information contained in such feedback and will treat the Personal Information in it in accordance with this Privacy Policy.

Information Disclosed to Third Parties

This Privacy Policy addresses our use and disclosure of information we collect from and/or about you on the Site or through the Services.  If you disclose information to others different rules may apply to their use or disclosure of the information you disclose to them.  The use and disclosure restrictions contained in this Privacy Policy will not apply to any third party.  We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. The Site may contain links to other websites that are not owned or controlled by us, including our partner sites. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our Site and go to another site.  During this process, another entity may collect Personal Information or Anonymous Information from you. The Site may also contain links to other websites controlled by us but which operates under different privacy policies. Please review the privacy policy of any new website you visit.

Changes to this Privacy Policy.

This Privacy Policy is subject to revision from time to time on a going-forward basis. We will post any revised version of the Privacy Policy on this page. If we make any material changes to it, we will also send you notice to the last email address you have provided to us. Continued use of our Services following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

How you can contact us about privacy questions

If you have questions or concerns regarding this Privacy Policy, you should contact us by writing to us at RideCharge Inc., Attn: Privacy Department, 5904 Richmond Hwy, Suite 600, Alexandria, VA 22303.

This Privacy Policy was last revised: August 6, 2014.