Taxicab Insurance Agency, LLC (TIA) has been servicing the Chicago taxi market for decades, providing clients with a one-stop shop for insurance, system installation and maintenance, and administrative services. Taxi technology is ever-changing, and TIA clients were working with old payment systems that did not provide them with the efficiencies and advantages they required. TIA sought out new opportunities to help their over 300 taxicab owners increase their income and help better serve the riding public.

Curb and TIA have established a seamless boarding strategy by which TIA clients updated their in-vehicle systems to the new state-of-the-art Curb Dash+ and Marquee. Marquee is a mutli-media terminal that allows passengers to view rich interactive advertisements and process payments on a single device. This provides a frictionless experience for both passengers and drivers. With Marquee, TIA clients are also able to showcase mandated PSAs and messages from local regulators.