Visa Checkout/Starbucks Survey
Drive usage awareness for Visa Checkout in the Starbucks App
Deliver strategic messaging about Visa Checkout in combination with the Starbucks App in the New York, Chicago, and San Francisco markets
- Utilize Curb’s Taxi TV Digital Network.
- Distribute and analyze survey in New York to capture brand and use recall
- Significant brand recall with Taxi TV
- Test Group 3x more likely than Control Group to recall Visa Checkout messaging