Visa Checkout/Starbucks Survey

Visa Checkout/Starbucks Survey

OBJECTIVE
Drive usage awareness for Visa Checkout in the Starbucks App

STRATEGY
Deliver strategic messaging about Visa Checkout in combination with the Starbucks App in the New York, Chicago, and San Francisco markets

EXECUTION

• Utilize Curb’s Taxi TV Digital Network.
• Distribute and analyze survey in New York to capture brand and use recall

Campaign Results

• Significant brand recall with Taxi TV
• Test Group 3x more likely than Control Group to recall Visa Checkout messaging