Namely Launch Campaign
The goal for human resources software developer Namely was to expand their client base quickly. As a startup with a limited budget, they chose taxi media – both taxi tops and Taxi TV – as the ideal high-impact medium for raising awareness and boosting sales.
Namely wanted to spread their messaging across as much of the New York City metropolitan area as possible. With the use of heat mapping – the measurement of traffic patterns – and ridership pickup data, the perfect combination of high-impact yellow taxi tops, green borough taxi tops and Taxi TV spots was devised specifically to meet this objective.
Namely ran a four-week campaign comprised of a :30 spot on Taxi TV, 300 high-impact tops and 100 standard green borough taxi tops.