IBM Taxi TV Interactive Campaign

Taxi TV screen in taxi featuring the IBM interactive campaign for Lotus product

IBM Taxi TV Interactive Campaign

TIMING
November 2009 – January 2010

MARKETS
New York City, Boston, Chicago, Washington DC

CREATIVE

  • NYC: Full motion :30 video, corresponding horizontal banner and interactive microsite (first campaign to fully utilize interactive capabilities of the microsite area)
  • Boston, Chicago, Washington DC: Full motion, :30 video and corresponding tower banner.

Campaign Results

  • 29 million impressions delivered over 3 months in NYC (6700 screens), BOS (1000 screens), CHI (300 screens) and DC (400 screens)
  • 326,000 interactions with the microsite (# of times the banner was clicked)
  • 3.5% engagement rate which is extremely high by all measures
  • IBM extended the initial campaign and subsequently ran several multi-month campaigns across the Taxi TV national network
Case Studies
Taxi TV screen featuring Visa Checkout Interactive Starbucks survey

Visa Checkout/Starbucks Survey

Taxi TV screen featuring Bevi interactive advertisement

Bevi Water Coolers Awareness Campaign

Taxi TV screen featuring J. Crew advertisement - three men in suits

J. Crew Ludlow Traveler Campaign

Aria Resort & Casino Awareness Campaign
Standard Tops (2-sided)
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