Bevi Water Coolers Awareness Campaign
Earned 140% ROI in first 30 days after campaign
Boston-based startup Bevi wanted to raise brand awareness and generate sales for its eco-friendly drinking water dispensers. Bevi’s corporate water coolers are available in six major cities: Austin, Boston, Chicago, Dallas, New York City and San Francisco.
The company aimed to drive sales in the two largest DMAs the machines are sold, New York City and San Francisco.
Bevi ran a :30 premium spot and geo-targeted action banners on 1200+ Taxi TV screens in the two target DMAs.
- Over 1.5MM impressions were delivered during a five-week period
- Bevi reported a 140% ROI in first month after the campaign ended
- New machine sales during this period were directly attributed to the Taxi TV campaign