Aria Resort & Casino Awareness Campaign

Photo of Aria resort in Las Vegas

Aria Resort & Casino Awareness Campaign

OBJECTIVE
Aria Resort & Casino wanted to educate Vegas travelers on its features and amenities, while also testing the efficacy of the Taxi TV experience.

STRATEGY
Through a partnership with Curb, a custom-built suite of tablet apps was installed on 700 taxis servicing the Vegas area.

EXECUTION
The tablet apps featured 13:00 of content, special offers, and SMS integration for reservations and ticket purchases.

Campaign Results

  • 90% rated the platform 3/5 or higher
  • 9.25 pages were viewed during an average session
  • 50% of riders developed a more favorable perception of the hotel and casino
Case Studies
Taxi TV screen featuring the IBM interactive advertisement

IBM Taxi TV Interactive Campaign

Taxi TV screen featuring J. Crew advertisement - three men in suits

J. Crew Ludlow Traveler Campaign

Taxi TV screen featuring Visa Checkout Interactive Starbucks survey

Visa Checkout/Starbucks Survey

High Impact Tops (2-sided)
IBM Taxi TV Interactive Campaign
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